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Personalized Ancillary Tool

Personalized Ancillary Tool helps Airlines increase ancillary sales by using the information available in PNR to build personalized offers.

Overview

As competition between Airlines continues to grow, Ancillary sales are becoming a major channel for monetization. Some Airlines are reporting that Ancillary sales have become the majority of their profit while others are still struggling to increase their Ancillary sales. It all depends if you are able to offer your passenger’s personalized offers that fit their needs. 

Product

Personalized Ancillary Tool was developed by SolringAir to help Airlines increase ancillary sales by using the information available in PNR to build personalized offers.

Offers are proposed to passengers at different stages:

  • During the booking process
  • After ticket purchase
  • Before the flight
  • During online check-in

Key steps performed by our tool to achieve increase of ancillary sales:

  • Build a profile. Build a profile of each passenger based on information available in the PNR.
  • Generate Personalized offers. Create a personalized offering for each passenger based on his profile.
  • Use AI to optimize offers. Apply a learning algorithm using an iterative A/B testing process, to achieve an optimal offer, the correct time and the best communication channel to use for each passenger.