TREND #1

FORGET ABOUT HISTORICAL DATA

Initially, the alchemy of the PSS & Revenue Management systems was amazing. Revenue could be predicted based on the historical data, however, Covid changed that trend. We’ve noticed that when the Airline’s digital department focuses more on real-time behavior and data, instead of decomposing historical records, they end up reaching efficient decisions and increasing their sales. This is why, at SolringAIR, we’ve created an intelligent assistant ANCILI ™ that processes the immense amount of data in real-time within just a millisecond, a new way of generating the intelligent offerings that empower Airline to enhance the user experience and become better in ancillary sales. We’ve recently helped a few piloting customers ( Airline, OTA, Duty-Free) to increase their auxiliary revenue through our solution within the first months.

TREND #2

REDUCING THE SPAN-TIME ACROSS THROUGH ALL E-COMMERCE

The impact of Tik Tok has been enormous. Popular music is shrinking. From 2013 to 2018, the average song on the Billboard Hot 100 fell from 3 minutes and 50 seconds to about 3 minutes and 30 seconds. Six percent of hit songs were 2 minutes 30 seconds or shorter! While the world is getting crazy because of just a few seconds, the airline shall agile its digital fast. Long search by complicated air-shopping flows became legacy with no chance to survive in the e-commerce shopping arena.

TREND #3

NO DATE. NO DESTINATION. NO NAME TICKETS

Covid made the aviation world more creative, here are awesome airlines’ ideas to get more traffic

• Airplane Vine Tour – the airline will be serving sponsored vine bar on board
• Airplane City Tour – aircraft is flying around a city, which means origin and destination are the same
• Airplane Chernobyl Tour – aircraft is flying around Chernobyl
• Airplane Mystery Tour – when you board the plane and nobody knows where it will arrive

TREND #4

VIRTUAL JOURNEY VS REAL ONES

Should we offer virtual journeys vs real ones in case the destination is closed? Virtual reality and tourism are made for each other. For as long as commercial tourism has existed, it has been a primitive form of VR. According to a report published towards the end of last year by ResearchAndMarkets.com, virtual reality is set to have a big impact on the travel and tourism industry in the next few years. As the report’s author, Ralph Hollister, explains: “VR offers the potential to create substitute experiences that may be extremely useful for heritage and natural preservation.”P.S. SolringAir can implement any crazy idea of the airline

TREND #5

CONTEXTUAL PRICING IS A NEW DISTRIBUTION PARADIGM

Creating forecasts that are not (or minimally) based on historical data, but using forward-looking data, is a truly complex analysis exercise, especially in the tourism industry and in revenue management.The right time to build forecasts based on future data sources is a paradigm shift in revenue management and will truly become the future of how airlines will price their capacity.

More information at https://bit.ly/2UZZ3xX